Ms Rafiah Ibrahim is the President and Head of Market Area Middle East & Africa and a member of Ericsson's Executive Team since 2017. Prior to this, she served as the President and Head of Ericsson Region Middle East.

Ms Ibrahim is a passionate leader in technologies and services that deliver value to customers and enable positive change on people and society. She thrives on building high performance teaMs and delivering strong execution.

Ms Ibrahim has more than three decades of experience in the telecommunications industry, particularly in networks and digital services, sales, industry transformation and customer relations.

Ms Ibrahim started her career in 1981 with Telekom Malaysia where she spent 16 years in several areas such as technology, sales and marketing, and international acquisitions. She joined Ericsson in Malaysia in 1996, where she held several positions within Ericsson and soon heading up the enterprise division. In 2006, she moved to Abu Dhabi to run the Global Customer Unit for Warid, with business in Asia and Africa. She was appointed Head of Market Unit North Africa in 2008, where she was responsible for Ericsson's business in 11 countries, maintaining a strong market share for Ericsson.