H.E. ShaMsa Saleh began her career with Dubai Women Establishment (DWE) in 2008, rising to the position of Director of Strategic Development & Corporate Development, followed by Chief Executive Officer in 2011. H.E. Saleh is also Secretary-General of the UAE Gender Balance Council, which was established to support the UAE's vision of becoming a regional and international leader in gender equality.

Under her leadership, DWE has grown from strength-to-strength, launching several key projects and initiatives which support the Establishment's mission to enhance the crucial role of UAE women as contributors to their society. These include the Global Women's Forum Dubai, the Arab Women Leadership Forum, Women in Boards Initiative, Women Leadership Exchange Program, Emirates Leaders Gathering and the National Child Care Centers Project.

Prior to joining DWE, H.E. Saleh served as Head of Corporate Planning & Projects Management - Vice President Corporate Strategy at Dubai International Financial Exchange (DIFX) from 2006 to 2008. She also worked as Strategy and Special Project Senior Analyst, as well as Acting Manager in the strategy department at TECOM, from 2002 to 2006.